Salford Red Devils is delighted to announce a partnership with Lavelle Waste Services Ltd, a prominent waste management and recycling company.

The collaboration will not only focus on sustainability but also bring an engaging and interactive element to the fan experience through the “Bin It to Win It” campaign.

As the official waste management partner, Lavelle Waste Services is set to introduce the “Bin It to Win It” entertainment during selected fixtures throughout the 2024 season.

This half-time campaign aims to promote responsible waste disposal and recycling in a fun and interactive way. Fans attending chosen fixtures will have the opportunity to participate in a lively competition, emphasising the importance of keeping the stadium and the environment clean.

“We are excited to add an interactive and educational dimension to our partnership with Salford Red Devils,” said Sam Lavelle Operations Manager at Lavelle Waste Services.

“The ‘Bin It to Win It’ campaign is not only entertaining but also serves as a reminder of the significance of responsible waste management. Through initiatives like these, we hope to inspire positive behavioural change among fans and contribute to a cleaner, greener community.”

Fans attending the selected fixtures will be encouraged to participate in the “Bin It to Win It” challenge during half-time.

Contestants will have the opportunity to showcase their rugby skills in a variety of challenges throughout the season, competing for exciting prizes provided by Lavelle Waste Services.

“We believe in making a positive impact both on and off the field, and the ‘Bin It to Win It’ campaign aligns perfectly with our commitment to community engagement,” commented Chris Irwin from Salford Red Devils.

“We’re thrilled to work with Lavelle Waste Services to bring this entertaining and educational initiative to our fans. It’s a fantastic way to reinforce the importance of sustainability while fostering a sense of fun and camaraderie among our supporters.”

The collaboration between Salford Red Devils and Lavelle Waste Services continues to set a benchmark for partnerships within the sports industry, combining environmental responsibility with community engagement in a unique and exciting manner.